A recent article suggested that more Canadians are choosing to stay in their current home and renovate rather than move to upgrade. In fact, the split between purchase and refinance business this year has shown up to a 50/50 split rather than the typical 25% refinance and 75% purchase split.
What does this mean for you? Tayloring your business to go with trends is a good way to keep deals flowing in the door. Advertise that you are the "refinance expert" and show clients ways that they can tap into their equity to refinance, pay for renovations, and ultimately increase the value of their home.
With great rates, like our 3.49% Rate Promo for 5 year Fixed, your clients can even save money while borrowing more.
