My kids are a little old for that story now, but it is a good reminder that even though Prime went up 0.25% this week and fixed rates are no longer at that "all time low", rates are still FANTASTIC! And while it is great for those inside the industry to debate this all day long, we need to get this message out to the buying public so that they have more than just the media's fatalistic view of things. The average consumer needs to know that sub 5% rates are worth getting into the game on - the home buying game that is. If the message is not being delivered, the home buyers will continue to stay on the sidelines, and when rates do go up over 5% (or even higher) that potential buyer will have missed their opportunity and will be out of the game all together.
But what can you do? Do you have a sign outside your office, a newsletter, an email list of potential clients, or even the ability to speak? Then start talking, telling people that now is the time to buy. It is fairly easy, after all, as mortgage professionals you are the ones clients turn to for advice.
Have a great weekend.
